Why the Smoothie industry?

The market drivers are clear: food, nutrition and general well being are high on the political and social agendas. The success of Jamie Oliver's 'School Dinners' and 'Jamie's Ministry of Food' together with the huge ratings for 'You Are What You Eat' with Gillian McKeith demonstrate that public awareness is changing, and with it, consumer demand.

Smoothies are the fast food of the new millennium. Consumers who once
grabbed a bar of chocolate for a snack or quick hamburger for lunch are now
opting for healthier, fresh alternatives such as Smoothies, salads and
sandwich products

5-a-day Guidelines is a major contributing factor to the growth in sales.

A new report+ shows the USA smoothie market has been flooded with
consumers looking for a quick portable meal alternative. Last year, smoothie
makers raked in more than $2 billion... up more than 80% in the last five years

It is suggested that the UK market is only five years behind the USA - so there has
never been a better time to get started in this growing industry!

A Data Monitor report, predicts a move from 'nutritionally curious' to 'nutritionally
active' consumers, with fad dieting and miss-informed dietary habits
giving way to more nutritionally aware and sustained healthy eating habits.

83% of Brits felt that it was 'important to improve health through diet'

´Smoothies are the next big thing. In a couple of years they'll be on every street corner´*
Richard Branson

Sources:  * Wikipedia (Ref Financial Times) Aug '06. + marketresearchworld.net Nov '08

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